Learn to Grow Your Business Through...
Profitably Managing Your Own Google Ad Campaigns in the Google Ad Game Plan
Get mentored by me - Eric Herzog - a Google Ad Expert with nearly a decade managing Google ads for high-profile clients and over $50 Million in ad spend under my belt.
You will NEVER achieve your business goals using unreliable Google Ads strategies
As an Google Ads expert, I’ve developed and implemented killer strategies that have consistently grown numerous businesses.
Right now, are you...
Learning from sources that lack real-world experience and proven success in Google Ads?
Spending countless hours tweaking your campaigns without seeing significant improvements?
Tired of wasting money on Google Ads strategies that promise results but consistently underdeliver?
Drive more customers and grow your business through powerful Google Ad strategies
1. Get Access to Proven Strategies
You’re essentially guessing with your ad spend without my strategies. Gain access to the exact techniques that I've used to achieve consistent growth.
2. Save Yourself Thousands in Wasted Ad Spend
Break the cycle of ineffective advertising & frustration by learning the right Google Ads techniques. My training helps you avoid costly mistakes, see real results, and run Google Ads the right way
3. Learn from My Google Ad Success
The Google Ad Game Plan brings you immediate access to the same proven strategies that I have personally used drive millions in revenue.
I truly believe anyone can successfully run their own Google Ads given the right training and strategies
It doesn't matter what your background is or how much or how little Google ad knowledge you have
My course is perfect for business owners of all skill levels. It covers everything from the basics of Google Ads to advanced optimization strategies. Gain the confidence that comes with following a proven system and start achieving real growth for your business.
A Message From Me, Eric
Thanks for exploring what Ric Zog Digital and the Google Ad Game Plan have to offer
When I started helping small business owners run Google Ads, I was shocked that there was no training that used real-world strategies and tactics tailored directly for small business owners. Many sources provided outdated or theoretical advice without practical application, simply spewing the same jargon and high-level "insights" found from a quick Google search. Nobody was actually saying "use this when you're in this situation or seeing these results".
I set up Ric Zog Digital and the Google Ad Game Plan to change this.
My ultimate vision is to share the proven strategies that I’ve developed and used to grow numerous businesses in a simple, step-by-step course. Running successful Google Ads campaigns can be challenging, and many give up before seeing results. However, the rewards for those who persevere and seek the correct knowledge are immense – including business growth, confidence, and financial security.
I truly believe that if you are serious about growing your business with Google Ads, you deserve access to effective, real-world strategies that have worked for me and my clients.
My Background
With over a decade of experience in digital marketing, I’ve honed my skills in Google Ads through practical, hands-on experience. As a self-taught expert, I’ve navigated the complexities of Google Ads and developed strategies that have driven significant growth for a wide range of businesses.
Throughout my career, I’ve managed over $50 Million in ad spend, achieving record revenues for clients across various industries. I've been featured by Google in case studies for my work with global brands.
My passion for helping small business owners stems from my own journey, and I’m committed to sharing the exact steps and strategies that have led to my success.
At Ric Zog Digital, my mission is to empower business owners with the knowledge and tools they need to take control of their advertising and see real results. By providing training based on proven, real-world tactics, I aim to fill the gap in quality Google Ads education and support entrepreneurs in achieving their business goals.
My point is this...
I’ve developed my expertise in Google Ads through years of self-taught experience and managing millions in ad spend. My strategies have been honed through real-world application, driving significant growth for numerous businesses.
This hands-on experience is what sets my course apart. The Google Ad Game Plan offers practical, proven strategies that I’ve used to achieve outstanding results.
This course isn’t based on theory; it’s built on a track record of success, reflecting the real value you’ll gain from applying these techniques to your own campaigns.
Check out some of my reviews!
It was a pleasure working with Eric to both setup and activate Google Adwords for my business. His wealth of experience is evident and the way in which he has distilled an otherwise daunting process is outstanding.
Dan C.
Ric Zog's course on running effective Google Ads is an absolute GAME CHANGER! Thanks to his expert guidance, my Maui Wedding Business has experienced exponential growth. His insightful strategies are clear, applicable, and yield tangible results.
Ben B.
Course
The Google Ad Game Plan
Drive customer growth with Google Ads: The No-Fluff Formula to Boost Your Business
The Google Ad Game Plan is built on the exact strategies I’ve used to grow businesses and achieve exceptional results through Google Ads.
You will learn from scratch how to structure and optimize your Google Ads campaigns using the proven tactics and data-driven insights that have powered my success.
Google Ad Game Plan Course Curriculum
Module 1: Getting All of Your Tools Ready for Success
Creating the necessary accounts for success
Ensuring you take advantage of Google freebies
Module 2: Conversion Tracking & Measurement
How to set and track clear advertising goals
Understanding the importance and the power of accurate measurement and tracking
Step-by-step guides to setting up your conversion events through Google Ads and Google Tag Manager
Module 3: The Different Types of Google Ad Campaigns
Overview of the Google Ad campaign types available and their use cases
Starting with Google Search campaigns
Google's latest technology, Performance Max
How to create a killer Pmax campaign from scratch
Module 4: Building a Killer Search Campaign to Drive New Customers
The foundation of a successful search campaign
Performing keyword research like a pro
Ad copy designed to capture clicks
Extensions overview
Landing pages built to convert
The essential guide to bidding and bid strategies
Understanding your advertising data
Module 5: Insider Secrets to Billing & Budgeting
How Google Ads billing functions
How to determine the right Google Ad budget for YOU
Frequently Asked Questions
How long do I have access to the course?
Once you enroll, you'll have lifetime access to the course material, including all updates and additional resources added over time.This way, you can learn at your own pace and come back to refresh your knowledge as needed.
Do I need a large budget to get started with Google Ads?
Not at all. One of the core focuses of this course is teaching you how to make the most of any budget size. You'll learn strategies for optimizing your ad spend to ensure you're getting the best possible return on investment, no matter how small your budget may be.
How is this course different from other Google Ads courses?
This course distills nearly a decade of my experience managing over $50 million in ad spend into actionable strategies that work. Unlike other courses that might offer broad advice, I provide you with the exact step-by-step game plan used to generate record-breaking results for businesses of all sizes.
What if I'm not tech-savvy?
This course is designed with clarity and simplicity in mind. I break down complex concepts into easy-to-understand language and provide practical, step-by-step instructions to apply the strategies discussed. Plus, you'll have access to in-platform recordings showing real-world examples.
If I still have questions, can I speak to you directly?
Of course! My team or I are always happy to speak to any potential student. Please send us an email at [email protected] so we can have a direct line of communication